Your vision.
In every store.
guaranteed.
MERCHANDISING WITH ZERO DOUBT
✦
BECAUSE EYEBALLING ISN’T A STRATEGY
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GREAT VISUAL MERCHANDISE IS MAGIC
✦
THE INTELLIGENCE BEHIND EVERY PERFECT SHELF
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THE NEW STANDARD FOR RETAIL EXECUTION
✦
BECAUSE GOOD ENOUGH ISN’T OUR VOCABULARY.
✦
MERCHANDISING WITH ZERO DOUBT ✦ BECAUSE EYEBALLING ISN’T A STRATEGY ✦ GREAT VISUAL MERCHANDISE IS MAGIC ✦ THE INTELLIGENCE BEHIND EVERY PERFECT SHELF ✦ THE NEW STANDARD FOR RETAIL EXECUTION ✦ BECAUSE GOOD ENOUGH ISN’T OUR VOCABULARY. ✦
Turn Your Visual Merchandising
Planogram into a Sales Engine.
Our Al generates a perfect, live-data planogram for every store. Then, our computer vision proves it was executed correctly.
Designed By Insiders
01
UNIFY: All fragmented retail data, including POS, inventory, shipments, e-commerce, and store data into one single source of truth. Data secured with SOC2 Compliance
UNITE: Capture layouts, fixtures, shelf dimensions, product sizes, categories, brand and VM rules, guidelines, brand aesthetic, your very DNA.
This creates a precise foundation for accurate AI planogram generation.
Data Foundation
02
GENERATE: Generate precise schematic planograms customized to each location, based on AI models trained on your brands DNA, data and live inventory.
OPTIMIZE: Our AI systems can proactively recommend changes based on stock levels, delayed shipments and local best sellers, ensuring each store is optimized to what sells best.
AI Optimized Planograms
03
VERIFY: AI Computer Vision instantly checks master planogram compliance against store photos.
MONITOR: This closed-loop audit ensures every display is accurately executed and tracks compliance in real time. It reduces complexity, saves time, and cuts wasted labor while improving execution quality for everyone.
AI Compliance
04
Reporting: Real time data and performance dashboards customized to your organization.
Tracking: View your best and worst selling products by locale.
Compliance: View store display compliance as a percentage -- an overall metric that has been elusive in the industry until now.
Dashboards
our story
begins here
Vilasinee ‘Cartoon’ Givanon
Founder, CEO
Having navigated the complex visual merchandising landscape for iconic brands under L'Oréal and Estée Lauder, and major retailers like Bloomingdale's, Nordstrom, and Sephora, I know exactly what’s broken in the current workflow.
For every single campaign, creative and marketing teams spend hundreds of hours crafting complex planograms. Yet, we never had the time or resources to create the store-specific, data-driven plans that actually work. Instead, we were forced to distribute generic plans that caused confusion on the sales floor, compliance risks, and massive lost sales.
The industry tragically accepts this chaos as normal. North American retailers lose $125 billion annually due to poor store experiences and that number is growing.
Driven by real-world frustration, I built ETAGERE as an insider's solution to bridge the critical gap between headquarters' vision and the reality on the sales floor. We know that effective, well-implemented visual merchandising can lift sales by up to 30% and save significant time for your teams.
Chris Panko
Technical Cofounder, CTO
I serve as the technical engine behind ETAGERE, ensuring the platform scales with enterprise-grade reliability and security.
Whether you know it or not, you’ve used my software. I built AI-powered systems at Amazon.com that have saved hundreds of millions of dollars and empowered governments and Fortune 500 companies during my time at Oracle Cloud Infrastructure.
At ETAGERE, I lead the technical architecture, execution roadmap, and our company's product development, making data security a non-negotiable core feature. I am building an AI-powered platform that saves time and boosts sales by generating unique, data-driven planograms for every store. I ensure our AI is reliable and trained to understand the DNA of each brand—not just generic data.
To make sure those plans are executed correctly, we’ve also built computer vision-driven compliance tools that scan stores to instantly check for errors.
IT ALL BEGINS WITH AN IDEA
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IT ALL BEGINS WITH AN IDEA ✦
Our founder brings eight years of hands-on experience at top global brands.
This isn’t theory — it’s lived experience. That insider knowledge gives us a true edge: we know exactly what works, what fails, and what the industry has been missing.
WHERE RETAIL CHAOS GOES TO DIE.
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AI THAT ACTUALLY KNOWS WHAT YOUR STORE LOOKS LIKE
✦
MERCHANDISING WITH ZERO DOUBT.
✦
YOUR GLOBAL STRATEGY, FINALLY EXECUTED.
✦
WHERE RETAIL CHAOS GOES TO DIE. ✦ AI THAT ACTUALLY KNOWS WHAT YOUR STORE LOOKS LIKE ✦ MERCHANDISING WITH ZERO DOUBT. ✦ YOUR GLOBAL STRATEGY, FINALLY EXECUTED. ✦